Update to Google Adwords Policy

Update to Google Adwords Policy

Important message from Google in relation to the promotion of free desktop software on Adword Campaigns…

…Dear AdWords Advertiser,

We’re writing to let you know about a change to Google’s advertising policies that might affect your AdWords account.

In late April, the Google AdWords Unsupported Content policy was changed to include additional requirements related to free desktop software downloads.

If you don’t promote free desktop software, this change shouldn’t impact you.

You won’t be allowed to promote free desktop software, unless the ad explicitly names the software promoted and leads to the designated primary distribution source for the software.

What you can do:

If you advertise free desktop software, please ensure that your ads and landing pages meet the following standards:

– The ad includes the promoted software’s name

– The ad directs to a landing page on the site designated as the software’s primary distribution source

Google will be providing software developers an opportunity to designate their primary distribution source for use with these ads.

You can find more details at


The Google AdWords Team

You’ve received this mandatory email service announcement to update you about important changes to your AdWords account.

(c) 2015 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043

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